

What are nicotine pouches?
Nicotine pouches are small, white pouches containing nicotine, plant-based fibres and flavouring, with no tobacco leaf. You place one between your gum and upper lip, where nicotine is absorbed through the gum. There's no smoke, vapour or spitting.
How to use them
- Place a pouch under your upper lip. A tingling sensation is normal.
- Leave it in for up to around 30 to 60 minutes, or as directed on the can.
- Dispose of used pouches in the lid compartment or a bin, not on the ground.
Choosing a strength
Pouches are sold in different nicotine strengths, shown in mg per pouch. Start with a lower strength if you're new to pouches. The available strengths are listed on each product page.
Pouches in the UAE
Since 2025, nicotine pouches in the UAE fall under the same Emirates Conformity Assessment Scheme as e-cigarettes. They are for adults over 18.
Frequently asked questions
Do nicotine pouches contain tobacco?
No. They contain nicotine, plant fibre and flavouring, but no tobacco leaf.
How long do you keep a pouch in?
Typically up to 30 to 60 minutes. Follow the directions on the can.
Are nicotine pouches legal in the UAE?
Yes, for adults over 18. They are regulated under the Emirates Conformity Assessment Scheme.
Which strength should I start with?
A lower strength. You can move up if needed.
Do nicotine pouches stain teeth?
They contain no tobacco leaf, so they don't cause the tar staining associated with smoking.
